Teacher-bonus Strategies

Idaho state law now mandates pay-for-performance for teachers, but school districts retain latitude in how p-f-p plans will be structured and administered. “With a Sept. 1 deadline nearing, administrators and teachers throughout Idaho are hammering out local approaches that will help determine who will get bonuses under Idaho’s new education reform plan,” begins an article in the August 6 Idaho Statesman. “In Nampa [where I taught for my last 28 years], a committee of teachers and administrators has been working on a local plan for weeks and likely will not finish until shortly before the deadline.”

Here, too, the Devil will be in the details. An accompanying photo shows Nampa School District’s Communications Officer Allison Westfall standing in front of a white board, leading a recent meeting, presumably of this committee. On this board is a list that I would imagine are suggestions by these committee members for further discussion as potential definitions of “performance.” The items are difficult to read in the photo, but they are of some interest:

  1. [Out of the frame]
  2. Graduation rate
  3. Dropout rate
  4. Percentage of students attending postsecondary education/military
  5. Making AYP
  6. Number of students completing dual credit/AP classes
  7. Percentage of  students involved in extra-curricular activities
  8. Class projects
  9. Portfolios
  10. Successful completion of…
  11. Parent involvement
  12. Teacher-assigned grades
  13. Student attendance
  14. Other…

Some of these would seem to be more appropriate as measures of school or even district performance; others might be applicable as measures of individual performance. Most are so broadly stated that it is difficult to tell exactly what its intent was. But I would imagine that this list was generated in a single meeting with little discussion at the time, and that the committee will return to it in future meetings and chew over each item in turn. Certainly, each item is worthy of thoughtful discussion and deliberation.

Read more: http://www.idahostatesman.com/2011/08/06/1751733/idaho-districts-hurry-to-set-teacher.html#ixzz1UTb9bKy3

Posted in Education Reform, Teacher Accountability, Teacher Compensation, Teacher's Unions | Comments Off on Teacher-bonus Strategies

William Lutz

While searching for something else, I chanced to come across Bill Lutz, an old friend from the University of Nevada. Over the years, our paths have crossed briefly a time or two, but then we seem to lose track of each other. Perhaps that is my fault; I have never been very good at maintaining a correspondence. That is neither here nor there.

Nevertheless, some links may be of interest:

  • “Rules for Writing Plain English” may not say a whole lot that Strunk and White  do not, more famously, but this is very succinct, all on one page for quick reference. http://www.plainlanguagenetwork.org/Resources/lutz.htm
  • I am not sure of the original purpose of “Statement of William Lutz.” Because it is a sworn statement, I suspect it was written for some sort of formal hearing, legislative, judicial or otherwise. He says he was asked to review the language used in 168 privacy notices sent by various insurance and financial companies to their customers. Perhaps this is not of particular interest, but I did take interest in the Flesch Readability Index, pp. 2-4. Then, for the rest of the document, he applies the Flesch Index to the “legalese” of these notices. It is not light reading, but if you have ever been baffled by this kind of document, now you will know why. http://epic.org/privacy/glba/vtlutz.pdf
  • Bill, I discover, is an attorney as well as an English professor. In this age of Reformism and test-mania, these comments should give us pause. Paragraph 3 suggests that first comes the curriculum, then comes instructional method, and then, and only then, comes the test. Wow! What a concept! http://comppile.org/archives/NTW/Nov%2088%20PDF%20Files/Lutz%20and%20Anson.pdf
Posted in Education Reform, Language and rhetoric | Comments Off on William Lutz

Bonehead

Reformists din their lament that America’s public schools turn out so few graduates who are ready for higher education, witness the number (presumably unprecedentedly higher) of students who must take some sort of remedial (bonehead) classes. Academic standards are in free-fall. The public schools, which once served well the nation’s youth, are in precipitous decline. Immediate and drastic measures are the nation’s only hope, the Reformists tell us. Public education must be re-invented from the ground up. If you watch television, or listen to the radio, or read a newspaper or a news magazine, you know the litany.

Yet, in The Journal of Higher Education, January, 1957, we find an article by Kenneth E. Eble, “The Burden of Bonehead.” Even in 1957, Eble says that “remedial courses are nothing new in the college curriculum… But in recent years, more and more of a college faculty’s time has been devoted to meeting the needs of entering Freshmen who read badly, write poorly, and figure inaccurately, if at all.”  Eble goes on to say “The problem of the deficient student is one that appears at all levels of American education. With the greatly expanding college enrollments, it promises to become one of the major problems of higher education.” Blame elementary and secondary public education? “That rationalization has too long provided an easy out… for all those who know what is wrong with the public schools.” He says that the unprepared student is becoming a problem at all levels of education, including post-secondary. “The public school teacher has always had to work with the dullard.”  http://www.jstor.org/pss/10.2307/1978095?mlt=true

This was 1957. But the problem has gotten so much worse, Reformists tell us.

Perhaps. Yet in another article, “What Happened to the Boneheads,” The News Bulletin of the Rocky Mountain Modern Language Association, August, 1960, Eble tells us that in 1956-57, 1100 out of some 2300 Freshmen at the University of Utah were in some remedial class.  http://www.jstor.org/pss/1346296

I am not suggesting that high school graduates not ready for college are not a problem. I am suggesting that it is by no means a recent problem, and it is not without its complexities. Today’s alarming figures are often based on community college remediation rates. These are students who wouldn’t have sought post-secondary education before such institutions were available and might well not have been accepted by a university. (The Boise, ID area, it should be noted, has had a two-year community college for only two years). Yet Eble was citing figures for The University of Utah, not for a community college.

Placement tests are usually norm-referenced, not criterion-referenced. Students are judged by comparison with other students on the bell curve, not competence in specific academic tasks. My teaching career began in 1963 with English A, “Bonehead,” at the University of Nevada. The English Department had its own home-grown multiple-choice, norm-referenced placement test with a cut score. Students also wrote an essay, but it is my recollection that it was seldom looked at. Students in my classes, based on their writing, ranged from semi-literate to “what are you doing here?” Thus it had been for many years, and it may still be. Several years ago, one of my students matriculated at UNR. On the basis of the placement test, she was relegated to a remedial section. When she complained to the Director of Freshman English, she was told that test result were final and the sole determinant – unless, of course, she could document her alleged proficiency by submitting a portfolio of past work for evaluation. Fortunately, she never threw away her old papers. Her mother sent her folders by overnight mail, and she assembled a portfolio that got her placed in an honors section. I was not surprised.

As ever, Demographic issues raise their ugly heads. Education News, Colorado cites remediation rates according to the high school that students graduated from. Five schools with the highest remediation rates of 50% or more also had poverty rates of 60% or more. Five schools with the lowest rates, 20% or less, had low poverty rates, 7.5% or less, with one exception, The Denver School of Science and Technology. I suspect that this school might not be truly comparable, if students must deliberately seek it out and/or if the school gets to select its students. Does Family Income Matter? Perhaps it does.

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Does Family Income Matter?

Does family income matter in students’ achievement in school?  The Reformists say no, of course, and draw themselves up piously and hurl charges of elitism and classism at anyone who would suggest that it does.

Common sense tells us that it does matter, if only because of the schools that the children of low-income families attend. School districts with low per capita and/or per household incomes have smaller tax bases; therefore they face greater challenges funding their schools adequately. More affluent districts have no such problems. Students in better funded districts generally out-perform those in less well funded districts for a number of reasons, which I am convinced, are not fully understood, nor are the complex relationships between these reasons. This is unfortunate for such children, but perhaps it is simply the luck of life’s draw, and nothing can be done. Yet even within a large district, there is often great disparity in the funding of schools within that district, with schools in the more affluent neighborhoods being funded better than schools in the poorer neighborhoods. Do schools matter? The Reformists themselves say so. That’s what they say they are all about.

There is more to it, of course. In a July 7 New York Times Column, “The Unexamined Society,” http://www.nytimes.com/2011/07/08/opinion/08brooks.html?_r=1&ref=davidbrooks David Brooks makes an interesting observation:

Shafir and Mullainathan gave batteries of tests to Indian sugar farmers. After they sell their harvest, they live in relative prosperity. During this season, the farmers do well on the I.Q. and other tests. But before the harvest, they live amid scarcity and have to think hard about a thousand daily decisions. During these seasons, these same farmers do much worse on the tests. They appear to have lower I.Q.’s. They have more trouble controlling their attention. They are more shortsighted. Scarcity creates its own psychology. [Italics mine]

Could this explain another challenge facing the children of less affluent parents? Does this mean that poor children are a poor investment for taxpayer dollars, or that their needs are greater?

Brooks makes another observation that explains why much Reformist ideology ultimately misses the mark and will produce little if any improvement:

Over the past 50 years, we’ve seen a number of gigantic policies produce disappointing results — policies to reduce poverty, homelessness, dropout rates, single-parenting and drug addiction. Many of these policies failed because they were based on an overly simplistic view of human nature. They assumed that people responded in straightforward ways to incentives. Often, they assumed that money could cure behavior problems.

Fortunately, today we are in the middle of a golden age of behavioral research. Thousands of researchers are studying the way actual behavior differs from the way we assume people behave. They are coming up with more accurate theories of who we are, and scores of real-world applications…

…. We have two traditional understandings of poverty. The first presumes people are rational. They are pursuing their goals effectively and don’t need much help in changing their behavior. The second presumes that the poor are afflicted by cultural or psychological dysfunctions that sometimes lead them to behave in shortsighted ways. Neither of these theories has produced much in the way of effective policies.

Reformists ignore such considerations, not only with regard to children, but with regard to their teachers. Reformists not only ignore what really motivates teachers, but their policies run counter to it.

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Philosophy of Education

In 1970, give or take a year, Payette High School underwent its first ten-year evaluation, a brand-new initiative, part of the accreditation process. I remember a Visitation Team of administrators from other districts, teachers of various disciplines from other districts, State Department of Education honchos, and probably others as well. They toured the facility, observed our classes, interviewed us extensively, audited our records, wrote their individual reports, and submitted them all to the State Department for editing into a final report. It was quite a process, and in succeeding years, I had opportunity to repeat it, as well as serve on at least one Visitation Team myself.

But before any of this, came much preparation, hours spent in committee meetings, reports to be compiled, extensive questionnaires to be worked through, preliminary paperwork of all sorts, including a statement of our school’s Philosophy of Education.

Philosophy of Education? We were flummoxed. We all remembered the long, boring course required for certification. Where to begin? But our Principal and our Guidance Counselor reassured us that all that was needed was one compact paragraph of boiler-plate that sounded up-lifting and noble and was general enough to cover just about any actuality. Today it would probably be called a “mission statement,” although that would imply an even briefer document. Education textbooks are full of such language, just waiting to be imitated. Perhaps we could just lift something from some other school’s philosophy. No biggie…

Our relief was short-lived. At the back of the room, Herb Grosdidier rose, and in his stentorian voice, rendered our task clearer, yet infinitely more complex. To him, this was no piece of empty busy-work, but a real issue.

What are we here to do? Why is it important that we do that? What is the best way to accomplish these ends? Why is that the best? What is it that we do? Why do we do that instead of something else? Why do we do it the way we do instead of some other way? Suddenly, that boiler-plate paragraph was only the beginning, only the thesis statement of the essay that would become the first chapter in the book that would be Volume I. Today, we would probably call it a “mission statement,” whatever that is. From it, we would work down the ladder of specificity in a seamless sequence from the most global pronouncement of purpose, to policy, to curriculum, to procedure, to practice, to the most mundane day-to-day application. A prospective teacher could read this document and know unambiguously whether he would or would not fit professionally into this district.

I don’t recall that we ended up with a literary masterpiece, any more than Herb completed his History of the Resurrection before his death. At that, the administration found it too long and steered us back to 50-100 words of boiler-plate. But we spent a lot of time discussing it, and not just in committee, either. Four of us in particular would stay in the faculty lounge, long after school, chewing over these issues while our suppers dried out on the range at home – Herb, Jim Johnson, myself, and Ken Brown, if there was no play rehearsal. And these discussions continued in the following years. In fact, I don’t think I have thought about my profession in quite the same way since.

That was then. This is now. What brings up this philosophy business now?

Waiting for Superman, the mendacious film attacking public schools in America, that’s what and, most immediately, the book of the same title that promotes it. In one chapter, producer Lesley Chilcott compares differing approaches in Japanese and American (elementary) schools. I will quote the relevant passage at length:

Picture a teacher with a group of kindergartners gathered in a circle around her. “Today,” she says, “we’re going to learn to draw a picture of Daddy.” In the American classroom, each child is given a piece of paper and a bunch of crayons to draw picture of his or her own daddy. The teacher walks from table to table, offering help, advice, and praise for those twenty-five separate, different pictures [A].

In the Japanese classroom, the approach is very different. The teacher has an easel, and the children gather around her to talk about what Daddy looks like. One child says “He is medium height.” Another says, “He wears a suit.” Another says, “He has dark hair.” Together, they draw a group image of Daddy, which represents the combined efforts of all the children [B].

It is clear that we readers are supposed to see the Japanese way as superior because, after all, Japan outranks us on tests, selected ones anyway. But Herb would see it not so simply. He would have pointed out that these are two rather different lessons, designed to do rather different things. Why is B better than A? What are the assumed values behind each? Now, let us examine those values, each in turn, Herb would say.

What all do we expect from our schools? Better test scores? Is that all? Is the test score an end or a means? Does it really measure the end, or progress to it? Why do we teach math? To compete economically in the world market place? With whom? To what end? Are there, or should there be, other reasons? And to whom do we teach math? Do we try to teach it to all alike, or are our ends (whatever they are) more efficiently served by teaching more and better math to fewer, brighter kids?

And on, and on. It could all become very complicated. Teacher’s meetings, or informal shop talk, for that matter, could start sounding like some debating society.

For that matter, who are the stakeholders in education who have a part in such discussions? Not teachers perhaps, depending on whether we consider teachers to be professionals or production workers, whether we consider them to be part of the community, or a conflicted interest. Perhaps such discussions are relevant, or even appropriate, only among upper-echelon policy makers. Are there ethical questions of conflict of interest here? This is, itself, a very deep philosophical question that goes to the heart of whom our schools serve, to what ends, how they are governed, and by whom.

As I chased my tail to find a way to say this all reasonably succinctly, without my success, Bill Cope, the Boise Weekly columnist came to the rescue. Cope’s style is often rambly, gassy, even. But lately he has been addressing education issues, and he has been doing a good job of it, swatting some nails squarely on their heads. In his July 6 column, he was taking his shots at Superintendent Tom Luna in his usual folksy voice. He was framing it as a debate with an acquaintance, Red (for the color of his neck, no doubt), who delivers himself of his reactionary opinions in a hick-speak that makes Tow Mater sound sophisticated by comparison. It was amusing, if not substantial Cope, and then, there it was, in a few paragraphs:

“Listen, pal. If I did have that job­–not that I’d want it, but if I had it–I’d be a damn sight better at it than him. And you want to know why? Because unlike Luna, I know the difference between ‘education’ and ‘training,’ that’s why.”

“What’s wrong with training, Cope? If it twern’t for someone training me, I’d have no idea hows to honeydip those septic tanks what puts food on my family’s table.”

“That’s just the point, Red. Training is all well and good. We need it, sure. But let’s not confuse it with education. Training is what you do with jumpy dogs and flabby bodies and people who need a marketable skill. Training’s for getting your hair to part a certain way or getting your little kid to use the toilet instead of his pants. You train your horse to barrel race and your bonsai to lean one way over another. But training and education are two different things, Red. And I’m afraid we don’t have many leaders in this state who know the difference. Least of all Tom Luna. He’s a ‘trained’ man, not an educated one. Just remember, there’s a lot more to a well-rounded education than what kind of job you get.”

“Now hold on a gull durn minute, Cope. What’s the point of an edgercation if’n it ain’t to train a feller for gettin’ a gull durn job? And when you say ‘well-rounded edgercation,’ you mean like … what? Like learning to be both a dental assistant and a diesel mechanic?”

“Uh … not exactly. I mean learning more than you need to know just to earn a paycheck. I mean learning so much about so many things that your brain needs to grow to fit it all in and your understanding needs to stretch out like a girdle to make some sense and shape out of it. To cram so much history and geography and arts and literature and languages and science and math and philosophy and even miscellaneous trivia into your skull that, eventually, you transcend yourself.

“That you realize you are part of something that is so much grander than a job market or a payroll or even an entire economy. To fill your senses with so much knowledge that there’s no room left for ignorance and prejudice and savagery. To send kids forth from school with a desire for ever more schooling, with a craving to continue learning and a thirst for wisdom. That’s what I mean by a ‘well-rounded education,’ Red. Think of it this way … training plugs you in. Education sets you free.”

“And what’s the point? What the U.S. of A. needs is more engineers, not more o’ your gull durn wisdom. We’ll be slipping off the top spot of the country pile if we don’t get our employee pool up to snuff.”

This is educational philosophy, Boise Weekly style, in the most basic terms, nicely said. The positions are exaggerated for effect and for clarity, but they sum up very nicely two philosophical currents that are driving the current debate surrounding the “Reform” movement. These two opposing philosophies will take us different places, result in different educational experiences, and benefit different groups of kids differently. They will serve the interests of different stakeholders differently. They may ultimately result in rather different American societies.

Most people regard such discussions as just so much idle twaddle. Teachers tend to be the worst offenders: “I have too much to do to waste time talking about it.” But we need to look down the road to where we want to go and to where trends are taking us. There’s an old proverb, “If you don’t know where you are going, you will likely end up somewhere else.”

Posted in Curriculum, Education Reform, School Program | Comments Off on Philosophy of Education

Cipher in the Snow

When I saw the mendacious Waiting for Superman, I told myself I had never seen anything quite like it before, a purely political attack, financed by “the billionaire boy’s club,” on teachers and their unions in particular and on American public education in general. I comforted myself by thinking it a new kind of thing, therefore likely transitory.

But this morning, I was hit squarely in the face by the realization that this sort of thing has been in the works for nearly forty years. This morning, at Wal-Mart, in the DVD section, I re-encountered a nightmare from the past and suffered a queasy moment. I never pay much attention to the LDS rack, not being of that persuasion, but it caught my eye nevertheless – Cipher in the Snow, a 1973 Brigham Young University-produced short film. It is a moving film in the facile, heavy-handed, tear-jerker manner.

As I remember, it is about a boy of perhaps middle-school age who collapses getting off the morning school bus. No one pays much attention as he lies there gasping his last. One of his teachers is assigned to write an obituary, but can’t, because he knew nothing about him and can’t find anyone who did. Needless to say, no one comes to the funeral. Even Gatsby was mourned by the narrator and the boozy party animal, “Owl Eyes.” No such luck here.

I do not fault this film for being sad. After all, “The Little Match Girl” and Grave of the Fireflies are scarcely laugh-a-minute.  But I do fault it for being a cunningly crafted anti-teacher political weapon.

It was shown to us by our Superintendent at a district in-service. At the end, he turned off the projector, turned on the lights, and addressed us: “Do you see? Do you see what you have done? Do you see what you do the defenseless children every day and in every way? If only you teachers could find it in your hearts to care! If only!” Sermon followed on what hard-hearted louts we all were. This was repeated periodically at other in-services throughout his tenure. I resented it then, and I realize that I resent it still.

If this film was not designed to be a weapon, it surely lent itself to the purpose. A baseball bat can be used to strike a lethal blow, but this seemed to be more like an assault rifle, purpose built. Yes, like Waiting for Superman it is a well-made film and a profoundly moving one. But the same can be said of Leni Riefenstahl’s Triumph of the Will. Political.

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Pay to Play, 2

According to The Idaho Statesman, 6/12/2011, Meridian school district students who wish to play sports will have to pay a fee of $100 to be on a team this coming year. Faced with declining funds from the state and from local property taxes, earlier this year the Melba school district announced the discontinuance of its music programs. Faced, in addition, with the recent failure of an over ride levy, Meridian became the first Idaho school district to move to “pay to play.” It will probably not be the last. It has begun.

http://www.idahostatesman.com/2011/06/12/1685750/meridian-to-cut-teachers-administrators.html

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Reformists and Reformism

When I began The Peavine Quarter nearly a year ago, I conceived it as platform for my musings on various topics, education and teaching as well as literature, film, and miscellaneous. I would also have a section that would provide a context for old (before PQ) writing of all sorts that would be otherwise unpublishable. I find that so far, I have devoted myself largely to the current push for education reform, much of which I consider misguided if not outright malicious.

I find that I increasingly use the terms “Reformists” and “Reformism” as if I were talking about some kind of proprietary ideology, its propagators, and its proponents. Increasingly, I believe this to be exactly the case. I used to accept calls for “reform” as coming from parents disenchanted with the local schools their children attend, and this may be the case in some instances.

But consider the movie Waiting for Superman. It begins with the stories of a few bright, engaging children and their involved parents, making the best of limited opportunities in sub-standard urban schools. This is a story that needs to be told. The mal-distribution of educational resources to the nation’s children is scandalous, not only rich-district/poor-district inequities, but deliberate inequities within the same district. The best discussion of this problem that I have read is Jonathan Kozol’s Savage Inequalities (1991). It is a real problem. Attention must be paid. But as the movie progresses, it gradually morphs into a condemnation public education in general, teachers and their unions in particular. It is a classic case of the undistributed middle term: These are bad schools; these are public schools; therefore, all public schools are bad. And so, the only chance that a child in America today has to receive an adequate education is to win a charter school lottery against impossible odds.

“But,” you say, “it is, after all, a movie, for goodness’ sake. If you watch any “reality” TV, you know that sometimes it is necessary to ratchet up the drama to make it more entertaining.” That is a point. But it goes far beyond that. In an October 20, 2010 article,   “Ultimate $uperpower : Supersize Dollars Drive ‘Waiting for Superman’ Agenda,” http://www.notwaitingforsuperman.org/Articles/20101020-MinerUltimateSuperpower Barbara Miner “explores the money behind the movie, its promoters, and those who will benefit from the movie.” She “follows the money” to the film’s corporate sponsorship. This was no maverick indie flick made on a shoestring, any more than the well-funded, well-orchestrated Tea Party appears, on closer inspection, to be quite the spontaneous, grass-roots movement its rank-and-file would like to think it is.

The “Luna bills” call for free computers for Idaho students (perhaps not, by itself, such a bad idea), but certainly an expensive one, especially in these lean times. We are assured that the cost will be more than offset by hiring hundreds fewer teachers, which the technology will make possible. With only a few misgivings, I assumed that this was a mostly home-grown idea until I read “Scenes From the Class Struggle” by Mayor Bloomberg-appointed  former New York City Chancellor of Schools Joel Klein in the June 2011 Atlantic. http://www.theatlantic.com/magazine/archive/2011/06/the-failure-of-american-schools/8497/6/

Most of the article predictably rails against the teachers’ union and how it politicizes and corrupts schools. Then, he turns to math. I have long speculated on what Herb Grosdidier could have done in his individualized math program if every student had access to a computer and the right software. Klein says

…if you get the best math professors in the world—who are great teachers and who deeply understand math—and match them with great software developers, they can create sophisticated interactive programs that engage kids and empower teachers… Why not start with such a program and then let teachers supplement it differently, depending on the progress of each student?

That’s a whole lot easier than trying to teach the same math lesson to 30 kids, some of whom are getting it quickly and some of whom aren’t getting it at all. We now have multiple ways to teach the same lessons. As a result, we can tailor both the means and the pacing to each student. We can use digital games where kids progress based on solving increasingly difficult math problems, virtual classes that kids can take online, and tutors whom kids can work with online, as well as, of course, teachers working with large or small groups in person. The possibilities are enormous. We should be trying them all and constantly improving how we do the work. That’s exactly what New York City is doing in a pilot program called the School of One, which was designed to move from the classroom as the locus of instruction to the individual student as the focus of instruction.”

I would applaud, if he did not also say “But one of the best things we could do is hire fewer teachers…” In the end, that sounds mightily like the “Luna” plan, does it not? Is there a pattern here?

So, perhaps the Luna plan is not so daringly original as we are to believe. In fact, Reformism, more and more, is beginning to strike me a national franchise, a standardized packaged ideology.  Reformists its agents, promoting its agenda.

I hope this puts Idaho’s Reform bills and Reformism in some semblance of perspective.

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McLuhan Revisited-revisited

On May 25, I posted McLuhan Revisited, inspired by this link, a lecture by Eli Paliser. http://www.youtube.com/watch?v=B8ofWFx525s&feature=channel_video_title

A friend, James R. Johnson, forwarded the link to his son, Richard Johnson, who replied to him, and it then came back to me. I am taking the liberty of quoting Richard Johnson’s comments here, more or less entire.

He’s [Paliser] illustrated for us the first law of magic.  As above, so below.  Yes we have information filters on the web.  They exist because the web is an extension of humans.  Every human wears reality filters all the time.  Some don religion glasses, others scientific methodology glasses, and at least one by his own admission a pair of “liberal” spectacles.

If the long-term effect of net filtering is for some of us to see and recognize that we all filter, all the time … and take some more individual responsibility for who we are and what we do, then they are good.  (I’m reminded of a good conversation we once had with Herb Grosdidier about what consciousness might actually mean.)

The speaker went into that talk with a specific agenda–to get people like me who build the web every day to think about ethics.  Unfortunately he is a little malinformed.  Not misinformed–the facts are there–but his judgment has been colored by his personal filters.  For instance the web is not the internet.  Not even close.  The web is a huge pile of storefronts piled alongside the net that masquerades as an information highway.

We implementers already think about ethics.  All the  time.  But therein is the battle he  didn’t see or at least didn’t mention.  “Journalistic Ethics” came about not because of some feeling of social responsibility but as a professionalresponse to the likes of Hearst and yellow journalism.  Anyone can write from a press release.  It takes a real investigator to tell at least some semblance of truth and get it past the managing editor.

Today’s real information gatekeepers are search engines in precisely the same way newspapers were a hundred years ago.  They have the same business model … we give you all the information you ask for and sell some piece of your attention and mindspace to our sponsors.  It is paramount the sponsors get that information.   *That* information–who’s reading what, when, where, how– that keeps the search engine in business.   The information we seek is secondary, almost an afterthought.

And that brings us to the mechanics of the digital filter.  It’s not there for us.  It’s there for the people who want to sell us something.  We who implement can cry about ethics all day, but it will do no more good than complaining because the New York Times has very light coverage of fringe political movements.

Solutions exist.  Use other search engines; many are available, many are even better than Google.  Manage your own filters.  Routinely delete your cookies.If you really can’t stand it, set up your own information search methodology.Storefront space on the information highway is still inexpensive.  Finally and most importantly, recognize that you too have filters.  Try to see through and around them, at least once in a while.

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McLuhan Revisited

I recently received this link from a friend http://www.youtube.com/watch?v=B8ofWFx525s&feature=channel_video_title

He commented “Some interesting thoughts presented in this video. This is something that I’ve been kind of thinking about in the back of my mind for a while now. Frankly I find some of the implications to be a little scary. What do you all think?”

To which I commented: It is a bit scary, come to think of it. It takes me back to a book that I read several times many years ago, but have not read for a long time (and recently could not find my copy): Understanding Media by Marshall McLuhan.  It was an audacious book that destroyed his academic career. But it sort of made sense to me at the time, and after watching this, still does. His thesis is that our communications media have the power to profoundly alter the way we think and the societies in which we live. Changes can be so far-reaching as to be revolutionary. The invention of writing altered the course of history, and later so did the invention of print. These have been, among other things, instrumental in de-tribalizing society. Regardless of what the new medium says, its very existence is transformative, hence the phrase that made him a laughing-stock, “the medium is the message.” Some media are not even verbal, the clock, the railroad, the electric light, for example, yet they function as communications media. The linear nature of alphabetic writing, followed by the interchangeability of type, made the assembly line possible. That is why, Jared Diamond would say, the assembly line was invented in and transformed the West and then adopted in Asia, with its ideogramatic writing systems, rather than the other way around.

That was the past. But McLuhan writes about the present and speculates on the future. He sees the electronic media as being the next great transformation. Bear in mind that he is writing primarily about television. In the 1960s, computers were still hulking beasts lurking in the basements of large corporations and major universities, and anything like the internet belonged to the realm of science fiction, so he doesn’t specifically address them to any great degree. He distinguishes between “hot” and “cool” media, but I forget which is which, or how it matters, which it does.

He talks about the electronic media opening the door to the re-tribalization of society (he also coined the term “global village”). Isn’t that exactly what this little lecture is about? Once again, I find myself thinking McLuhan was onto something!!! I suggest you put it on your reading lists, and I will put it on my re-reading list. It seems to still be in print, although how or whether later editions differ from the 1964 edition I read, I have no idea. Warning: it will hurt your head.

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